Thursday 3 July 2014

Birth of creatiWITTY

It took just 48 hours for us to name our new initiative - an exclusive workshop for KG and preschool teachers. From scores of options we had, we finally settled down for creatiWITTY. But to create the logo it took more than 100 hours with a few rounds of changes of value adds. We shortlisted the best 6 logos and finally chose the ultimate logo came the closest to the core essence we wanted to communicate through our logo - 'creativity through play imagination, experiment and fun.'

Previewing the best 6 logos...